In the vast landscape of online content, finding the right keywords is crucial for attracting the right audience. While many marketers focus on high-volume keywords, targeting low competition long tail keywords can be a strategic approach to gaining visibility. In this article, we’ll explore how to identify these gems using free tools.
Understanding Long Tail Keywords
Long tail keywords are specific phrases that cater to a niche audience. Unlike broad keywords, they are longer and more detailed. For instance, instead of targeting “running shoes,” a long tail keyword could be “best lightweight running shoes for flat feet.”
Utilizing Google Keyword Planner
- Accessing the Tool: Google Keyword Planner is a powerful free tool. To begin, sign in to your Google Ads account and navigate to the ‘Tools’ section, selecting ‘Keyword Planner.’
- Finding Ideas: Enter a broad keyword related to your content. Explore the suggested keywords and filter by average monthly searches and competition. Focus on those with lower competition.
Note: You must have google ads account even without any campaign to use Google keyword planner.
Leveraging Google Trends
1. Spotting Trends: Google Trends helps identify the popularity of specific keywords over time. Enter your potential long tail keywords and analyze their trend graphs. Opt for keywords with consistent or growing interest.
2. Region and Time Settings: Adjust the settings to target specific regions or time periods relevant to your content. This ensures you’re tailoring your keywords to your target audience.
Exploring AnswerThePublic
Query Visualization: AnswerThePublic is a unique tool that visualizes questions related to your keyword. Enter a term, and it generates a web of questions people ask. Select long tail keywords from these queries that align with your content.
Employing Ubersuggest
Keyword Ideas and Difficulty: Ubersuggest provides keyword ideas along with difficulty scores. Aim for keywords with lower difficulty scores as they indicate less competition. Additionally, check search volume to ensure a decent audience.
Analyzing SERP Competition
Manual Search Analysis: Conduct manual searches on search engines for your potential keywords. Examine the first page of results to gauge the competition. If the results include smaller websites or forums, it may indicate lower competition.
Wrapping Up
Identifying low competition long tail keywords requires a combination of tools and analysis. By utilizing free resources like Google Keyword Planner, Google Trends, AnswerThePublic, and Ubersuggest, along with manual SERP analysis, you can uncover valuable keywords that resonate with your target audience. Remember, the key is to strike a balance between search volume and competition to optimize your content for visibility and relevance.